What is GEMA™-Lead360?

Organizational and Individualized Assessment Tool
Leadership Definitions
Connection, Cooperation and Contribution
Innovative Teamwork Products
Special Features


Administration and Assessment Issues



                Using 360 Degree Assessments is a complex process that must be competently managed.  While 360 Degree tools have unusually positive benefits, negative feedback can stimulate hurt, anger, retaliation, retribution and defensiveness.  When well managed, all of the positive and negative information can be used to help everyone grow and progress toward constructive behaviors, attitudes and skills.  Effective administration requires a review of the following considerations:



Purpose:  Consider the purpose of the assessment with regard to issues such as cultural change, development, compensation, promotion, selection and termination.  These issues can be addressed individually or in some combination.  In all cases, a clear statement of the purpose of the assessment directly relates to what will be measured.  In short, the GEMAä™-Lead360 process is a way to determine “how the team feels about itself.”

Identification:  Identify the individuals being assessed and the specific respondents that have a working knowledge of the individual.  In order to preserve anonymity, it is recommended that there be four or more different respondents for each individual assessed.  If more than one respondent group is to be analyzed separately, there should be at least three respondents in each group.  The respondents must be carefully recruited and prepared to enhance cooperation and thus the validity of the assessment.

Preparation:  Those being assessed and their respondents will require some degree of preparation in order to understand the nature and purpose of the assessment itself.  The clarity of this preparation will enhance the validity and usefulness of the results.

Scheduling:  It is preferred that time be scheduled where respondents can complete the ratings in one sitting, but this is not mandatory nor critical.  When possible, this has the advantage of creating a more consistent internal standard for each respondent that can enhance the reliability of the ratings.

Processing:  It is possible to process and present the 360 Degree Assessment scores in several different ways.  For example, it may be useful to group all the respondents into one group or to break them into two or three different groups, depending upon the purpose of the assessment itself.  Care must be taken that all groups have sufficient numbers to preserve anonymity.

Feedback:  While individual feedback is preferred, it is possible to provide group feedback and help each individual assessed understand the meaning of the particular scores.  It is always helpful to provide a summary of the meaning for each score so they can be reviewed by the participant periodically.


The GEMA-Lead360 Feedback Process:


  • Review the purpose of the assessment
  • Review Response Bias
  • Review Inter-correlations
  • Review Global Scores
  • Review Area Scores
  • Review Specific Scores
  • Review Matrix Movement Scores
  • Review Paired Comparison Scores
  • Review Item Analysis Scores
  • Complete the exercises in the Leadership Development Guide



Developmental planning:  The general purpose of the 360 Degree Assessment is to assist individuals in moving forward toward higher skill competencies, leadership or both.  Consequently, a specific developmental plan is useful which can then be related to the follow-up assessments.

Follow-up activity:  Once the assessment information is gathered, it is possible to provide general or tailored training activities that address the specific concerns that have been uncovered in the assessment.  While it is useful to look at individual scores, it is also possible to sum group scores so that entire groups can be reviewed with regard to developmental areas.  Individualized coaching sessions can focus on specific developmental targets and the proposed action steps that are associated with them.  Implementation of the Professional Growth Plan (PGP) is useful to promote continous improvement.

Continuous improvement process:  360 Degree Assessments are useful in the continuous improvement cycle and specific measurements can be compared to the past in looking for continuous improvement.  These tools are best used as repeated measures devices rather than “one shot” evaluations.



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Special features of GEMA™-Lead360